Every once in a while we at Ephox come across a great industry event or web event that we think our clients and the developer community will want to know about.
We just learned that one of Ephox’s business partners, Prolifics, is putting on a 60-minute webinar on Wednesday, Sept. 19. And they’re going to talk through a recent success story with their client, Mizuno.
And not to worry… this is not a paid endorsement or a sales pitch.
Now, I don’t know if you are into sports like me…or if you have kids into sports…or played them as a kid. But, if the answer is yes, chances are at some point in your life, you’ve likely owned some sort of Mizuno sports equipment. Or maybe you wear the logo on your soccer shorts or tennis skirt.
But this Sept. 19th webinar is not about golf gear or tennis skirts; it’s about Mizuno’s people.
From what I hear, Mizuno wanted to get their employees engaged… and connect more with a disparate workforce. So they went looking for a technology that would allow them to better collaborate among their team. In the end, Mizuno selected IBM Connections social software and Prolifics as the company to integrate the platform.
Accelerating Adoption and Engagement with IBM Connections
One thing we’ve been hearing about from our Ephox customers and prospects is that there’s often a barrier to getting employees (end users) to adopt social software. Not because it’s bad or hard-to-use technology, but because it’s an opt-in tool. (Companies cannot force their employees to use it). So one thing Mizuno did to get their employees to take notice was to implement a cool third-party tool within Connections called Kudos Badges. Kudos, as the name implies, provides achievements and rewards (Kudos Badges), rank and leaderboards (Kudos Rank), and missions (Kudos Missions).
Kinda interesting way to increase engagement, eh?
Anyway… I don’t want to give away the farm, so I’ll let you register for Prolifics’ webinar to hear more.
And, who knows, if you attend, maybe Prolifics will give some cool Mizuno gear away like a golf bag or set a clubs! No promises, though.
For more details on the Sept. 19th event or to register, go here:
As I was checking out the Mizuno website, I was impressed with their “Mizunofesto,” which explains their “Never Settle” branding and corporate philosophy. What do you think? Were you inspired? If you could come up with a tagline for your personal brand, what are two words you would choose?