My background is in the automotive industry, so coming into the world of web content marketing has been eye-opening, to say the least. I think traditional companies are just beginning to understand the true power of this medium. In the past week, I have been shown tools and processes that will allow a level of customer interaction that businesses could have only dreamt of even a few years ago.
Being able to take content that customers generate themselves about your products and integrate that into parts of your own marketing story is very powerful. Having easy to use and integrated content creation tools is an important part of the big picture.
The great thing about all this, it’s just getting started. I see a future where targeted interactive media is so relevant and easy for customers to access, they won’t have to search for it. If your company does not have relevant, rich and interactive content on their site, they are missing out.